Focus Group Video

Above is the film footage of the focus group we conducted with members of our target audience today. By doing this we gathered verbal and written responses (questionnaire results to follow) as well as having video evidence of the physical effects our trailer has on an audience. As a group, we arensatisfied at the outcome and conclusions we gained from conducting this focus group today.

Film Poster final edition

Here is the final edition of my film poster. After previewing my previous draft to memebers of my target audience, I have made the title and symbol smaller on the main image to it does not obscure the hand as much, however I feel this does not damage the overall effect of the title as it is still as memorable because of the graphic nature of the image behind. I have also now added the social media logos at the bottom of the film poster beneath the billing block, as I initially planned, to add an element of interactivity to the poster, which is now common practice in the media industry.

Above is the feedback my group and myself obtained from our focus group yesterday. I shall now use this to assess the success of my trailer as a promotional product. Overall, I'm pleased with the responses we've gained, as I believe it proves how successful we were at achieving the targets we set ourselves in terms of our target audience and genre representation before we began production.

Billing Block Final Copy

Here is the the final edition of my film magazine "Billing Block". I have made the sell lines smaller so they are less intrusive on the main image and have also added an extra colour to make them more vibrant and stand out on the page. This is as a result of the feedback I gathered after showing my previous draft to members of my target audience. I have now added social media addresses, which when combined with the magazine website beneath the masthead, make my magazine interactive, which therefore means it would be competitive with our major leading titles on the market that have also used this device to provide yet more content for their readers. Overall I personally are very happy with the final product as I believe it covers a range of film genres and a variety of features, as well as providing ample analysis of the new releases whilst also championing older classics. I believe it also effectively combines codes and conventions of the magazine industry with my own creativity to ultimately make it a professional, well rounded product.

Here is my film poster as it stands. I have made the billing block myself as the image of the one used on our film trailer was too faint against the background of the main image. I've kept the same details we agreed as a group as we felt the original billing block used the codes and conventions found within the film industry. I have also added the tag line "Demons Never Die" in a font seemingly painted on with blood. I found this on a free website and used it as I felt it was more professional looking than the fonts available on the Adobe products as well it also symbolising the gruseome nature of the film plot. The USP was also used on top of the page as I felt potential audience members would immediately engage with the poster even more because of the success of the film mentioned.

Today I took the main image for my film poster, and began editing it. As previously mentioned, I was inspired by the poster for the "Blair Witch Project", as I liked how the main symbol from the film took centre stage, and was the only major feature on the poster, meaning the final product was simple, yet emphasised the importance of the symbol in the film. I intend to place the symbol from our film on top of the hand, as I believe the severed hand main image is more eye catching than a plain background. The blood and mood on the hand symbolise the gruesome events of the film, and hopefully foreshadow the bleak conclusion to the film. I chose to have a severed hand feature on my film poster, rather than have it attached to the body, as I wanted to symbolise how the characters in the film are "cut off" from civilisation, and ultimately show the effects isolation have on the film.